Cantilever design is driven by our brand promise of Digital Hospitality. We don‘t think of websites as signage that someone sees from afar, we see them as spaces that users enter and inhabit. Our job is to anticipate their needs, delight them, and give them a reason to come back!

Hundreds of thousands of people use sites we’ve built every day. We care about each and every person and the quality of the experience we deliver for them.

🏅 Design Principles

• Hospitality: Design is the embodiment of Digital Hospitality. We welcome users in with our design work. Focus on the user, solving their problems, and making them feel at home.
• Simplicity: We prefer smart, intuitive solutions over “cool” executions. We don’t mind a cool website at all, but what many perceive as a cool website often involves a lot of functionality that makes the build user-unfriendly or not accessible. An ideal world, our builds are both aesthetically pleasing and user-friendly.
• Modularity: We build in ‣. Our work is meant to change and evolve over time.
• Results: We are a pragmatic organization and we are here to deliver results for our clients. We don’t to flashy “Concept” design that risks worse results. We use proven techniques to make a difference.
• Teamwork: We QA all of our design work to make sure it is accessible, usable, and clear.

📏 Design Rules

✅ Do…

• Ensure that all Cantilever design work is WCAG AA compliant unless the client insists on non-compliance.
• Use Figma for all design work, and adhere to our Figma approach.
• Establish conventions and systems within design work. Maintain consistency.
• Design the simplest possible solution, always.

🚫 Don’t

• Use dark patterns.
• Use experimental design approaches unless the project specifically calls for it.

Concepts

Design System

Guides

Cantilever Design Process

Design Inspiration